Strategies In Emerging Markets - - A Casebook on Danish Multinational Corporations in China and India (e-bog) af Marcus Møller Larsen
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Marcus Møller Larsen

Strategies In Emerging Markets e-bog

214,95 DKK
The authors present seven case studies of large Danish investments in India and China.The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing western MNCs operating in these two Asian giants.The case studies encourage readers to adopt a decision maker s perspective, and targets students and managers interested in MNC strategy in emergin…
The authors present seven case studies of large Danish investments in India and China.The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing western MNCs operating in these two Asian giants.The case studies encourage readers to adopt a decision maker s perspective, and targets students and managers interested in MNC strategy in emerging markets.
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Undertitel - A Casebook on Danish Multinational Corporations in China and India
Forfattere Marcus Møller Larsen (forfatter)
Forlag CBS Press
Udgivet 01.09.2010
Længde 185 sider
Genrer Business & Management
Sprog English
Format pdf
Beskyttelse LCP (legacy)
ISBN 9788763099431

The authors present seven case studies of large Danish investments in India and China.The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing western MNCs operating in these two Asian giants.The case studies encourage readers to adopt a decision maker s perspective, and targets students and managers interested in MNC strategy in emerging markets.