Marcus Møller Larsen
(forfatter)
Strategies In Emerging Markets e-bog
214,95 DKK
The authors present seven case studies of large Danish investments in India and China.The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing western MNCs operating in these two Asian giants.The case studies encourage readers to adopt a decision maker s perspective, and targets students and managers interested in MNC strategy in emergin…
The authors present seven case studies of large Danish investments in India and China.The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing western MNCs operating in these two Asian giants.The case studies encourage readers to adopt a decision maker s perspective, and targets students and managers interested in MNC strategy in emerging markets.
E-bog
214,95 DKK
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Undertitel
- A Casebook on Danish Multinational Corporations in China and India
Forlag
CBS Press
Udgivet
01.09.2010
Længde
185 sider
Genrer
Business & Management
Sprog
English
Format
pdf
Beskyttelse
LCP (legacy)
ISBN
9788763099431
The authors present seven case studies of large Danish investments in India and China.The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing western MNCs operating in these two Asian giants.The case studies encourage readers to adopt a decision maker s perspective, and targets students and managers interested in MNC strategy in emerging markets.
Dansk